Community Learning Space

The infraNET Project, University of Waterloo presents ...

The infraNET Distinquished Speaker Seminar Series

"Extend - A Transactive Media Strategy"

Dave Keeler

Director, Core Technology
Digital Renaissance Inc. (formerly

Wednesday, February 24, 1999
2:30 p.m. - 4:00 p.m.

Davis Centre, Room 1302
University of Waterloo


“Content and tool providers are seeing the benefit of developing interactive programming today as part of an early effort to explore potential digital applications,” said Steve Guggenheimer, group product manager, digital television, Microsoft. “One key benefit of interactive programming technology is that it enables broadcasters and producers to deliver new forms of entertainment and information to consumers.”

Making these programming strides possible are toolmakers creating interactive television programming solutions. Newly developed technologies enable broadcast providers to combine all kinds of computer-based data with the actual broadcast signal. Tools have been developed to create relationships between programs and Web assets, including linking end-users to interactive Web content during a program. The promise of these technologies will allow broadcast producers to move interactive television programs into the mainstream. Digital Renaissance, based in Toronto, is one of the toolmakers currently working on solutions for this new media.

Dave Keeler will discuss the strategy needed for transactive media.

Dave Keeler

Dave Keeler is the Director of Core Technology at Digital Renaissance. He received his BASc (Computer Engineering) from the University of Waterloo.

Digital Renaissance Inc.

As an innovative media company, Digital Renaissance Inc. provides the software, content, tools and expertise for the convergence of media and technology. From broadband systems integration and media-on-demand architectures, to electronic commerce-enabled solutions, to the creation of content across multiple mediums, Digital Renaissance is a leader in the creation and distribution of transactive media experiences.

Seminar Sponsor

This seminar is sponsored by the infraNET Project, University of Waterloo. We gratefully acknowledge the assistance of the Institute for Computer Research.

For more information, contact:

Shirley Fenton
The infraNET Project
University of Waterloo, Waterloo, ON
Tel: 519-888-4074 Fax: 519-746-5422