The infraNET Project, University of
Waterloo presents ...
Distinquished Speaker Seminar Series
"Extend - A
Transactive Media Strategy"
Wednesday, February 24,
2:30 p.m. - 4:00 p.m.
Davis Centre, Room 1302
University of Waterloo
Content and tool
providers are seeing the benefit of developing interactive programming
today as part of an early effort to explore potential digital applications,
said Steve Guggenheimer, group product manager, digital television,
Microsoft. One key benefit of interactive programming technology
is that it enables broadcasters and producers to deliver new forms of
entertainment and information to consumers.
Making these programming strides
possible are toolmakers creating interactive television programming
solutions. Newly developed technologies enable broadcast providers to
combine all kinds of computer-based data with the actual broadcast signal.
Tools have been developed to create relationships between programs and
Web assets, including linking end-users to interactive Web content
during a program. The promise of these technologies will allow
broadcast producers to move interactive television programs into the
mainstream. Digital Renaissance, based in Toronto, is one of the toolmakers currently
working on solutions for this new media.
Dave Keeler will discuss the strategy
needed for transactive media.
Dave Keeler is the Director of Core
Technology at Digital Renaissance. He received his BASc (Computer
Engineering) from the University of Waterloo.
Digital Renaissance Inc.
As an innovative media company, Digital
Renaissance Inc. provides the software, content, tools and expertise
for the convergence of media and technology. From broadband systems
integration and media-on-demand architectures, to electronic
commerce-enabled solutions, to the creation of content across multiple mediums, Digital
Renaissance is a leader in the creation and distribution of transactive media experiences.
This seminar is sponsored by the
infraNET Project, University of Waterloo. We gratefully acknowledge the
assistance of the Institute for Computer Research.
For more information, contact:
The infraNET Project
University of Waterloo, Waterloo, ON
Tel: 519-888-4074 Fax: 519-746-5422